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ENTR-108: Marketing Plan Development

ENTR-108: Marketing Plan Development

ENTR-108: Marketing Plan Development

3 Credits

In this three module course the entrepreneur will complete a marketing plan for the business.

The entrepreneur will complete market research that will help define relevant needs of the customer base. He/she will define the elements of the marketing mix, product, price, place and promotion, for their business and explain their role in building a successful marketing strategy.

Prerequisite: ENTR-102 or ENTR-120 or ENTR-210.

(3 hours weekly)

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