BMGT-130: Principles of Marketing

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BMGT-130: Principles of Marketing

3 Credits

Students will learn the introductory principles of marketing–research, segmentation, targeting, product/service attributes, pricing, distribution and promotion. Strategies will be explored to create an effective marketing plan for an organization. The course is kept current by students’ exposure to guest speakers and case analyses. Some written and oral reports will be required from these activities.

Prerequisite: BMGT-100. (3 hours weekly)

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